4 ways to gain brand awareness through your business website

Using a website to build brand awareness is a valuable technique both small and large businesses can benefit from. There are many ways you can present your brand within your website, here we’ll detail four of them.

1. Add your business logo
A logo is the easiest way to identify a brand. Everyone knows the giant yellow M of Mcdonald’s and the bitten apple logo of Apple at first glance. Your logo can also help to establish the rest of the look for your branded website including fonts and colors. Adding a logo to any of our responsive Templates is no problem. Simply open style designer > Advanced > Logo, then upload it from there.

2. Define your color scheme
Once you have a logo, it is easy to create a color scheme throughout your site. Using this handy tool, just upload an image of your logo and it will help you select complementary colors to go along! It will even give you the color codes which you can then use to have uniformity throughout your site. Remember to write down your color codes somewhere safe for easy reference next time you update your site.

3. Choose your font pairing
Choosing the right font for your website can seem daunting. But there are a couple things to keep in mind to help make it easier.

• Choose a font that is easy to read. You and your site visitors will appreciate this as you are editing and they are browsing your page.
• Choose a font that portrays the overall feel of your site and product. While bubble letters may be perfect for a toy website, they may not be the best fit for a law firm.
• Try to choose a font that is more well known. This will help to retain uniformity no matter where you create business related items such as stationery, email signatures and other print advertisement.

The Yola Sitebuilder gives you hundreds of fonts to choose from when you’re personalizing your business website. We also have preset font pairings to help you form your decision.

4. Let your individuality shine!
Add comment boxes, slideshows, social media feeds (and more!) to your site so that your visitors get a feel for your business. Customizing your site can go on behind the scenes as well. Embed a hit counter on your site to see how much traffic your site is receiving.

Yola’s user friendly template based site-builder is a great tool for companies looking to make a website that embodies their brand. With hundreds of templates to choose from and customization tools at every turn, including over 600 font families, customizable banners and an html widget, your brand can shine throughout your website. Haven’t developed your brand yet? No problem. Yola’s templates are easy to edit so your website can change right along with your brand as it is developed.

Start building your brand today with Yola.