How to Measure Your Site’s Success
The success metrics for one website may be completely different to another, so in order to measure how successful your website is, you first must… Read More »How to Measure Your Site’s Success
Abi Waterer
How to Create Effective CTAs
A “Call-to-Action” (CTA) is a word or phrase that urges a website visitor to take an immediate action (e.g. buy now, call now or create… Read More »How to Create Effective CTAs
Do Visitors See Your Website as Credible? 5 Questions to Ask Yourself
BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. A brand we’ve heard… Read More »Do Visitors See Your Website as Credible? 5 Questions to Ask Yourself
Marketing Campaigns 101: 7 Steps to Launching Your First Email Marketing Campaign
Email Marketing can be simple, affordable and effective, which is why many small businesses decide to use this channel to launch their first marketing campaign.… Read More »Marketing Campaigns 101: 7 Steps to Launching Your First Email Marketing Campaign
5 Ways to Get More Repeat Online Purchases
It tends to be easier and cheaper to encourage existing customers to buy again from your online store than it is to acquire a new customer. Check out these five ways to get more repeat online purchases.
Introducing the new Yola Kitty widget!
We are often asked, “How can I get more visitors to my website?” The answer to this is complex and a mixture of many things:… Read More »Introducing the new Yola Kitty widget!
Twitter: Four Ways to Fuel Traffic to Your Yola Site
Among social media, Twitter is one of the most addictive and it’s the best suited to ever-increasing mobile use—with 200 million active Twitter users sharing… Read More »Twitter: Four Ways to Fuel Traffic to Your Yola Site
Announcing Exciting New Features in the Yola Online Store
The Yola Online Store has recently been upgraded with a bounty of useful new features to help you improve your sales and manage your site… Read More »Announcing Exciting New Features in the Yola Online Store