Last week, this series started off with an introduction to SEO, now we’ll help you get acquainted with SEM and PPC. Since you’ve optimized your… Read More »SEO, SEM and PPC: An Easy Intro for Small Business Part 2
Email Marketing can be simple, affordable and effective, which is why many small businesses decide to use this channel to launch their first marketing campaign.… Read More »Marketing Campaigns 101: 7 Steps to Launching Your First Email Marketing Campaign
You’ve heard these acronyms flying around. But what the heck are they? Why do they matter to you as a small business or website owner? They matter because we live in a world where Google is a verb (not just a company).
The Internet is the first place most people, including your potential customers, will go to search for anything they’re looking for. The bottom line is that you want them to find you!
Wherever you look for small business marketing, content calendars, or social media how-tos, you’ll notice a common thread – content. Every article, whitepaper, blog, e-book and more will tell you that it’s all about content. You’ll read buzzwords such as “content is king” and “content strategy” and “social media content calendar.”
It tends to be easier and cheaper to encourage existing customers to buy again from your online store than it is to acquire a new customer. Check out these five ways to get more repeat online purchases.
Pinterest is a fun and highly effective way to use images to compel potential customers to click through to your website. An “online pinboarding” network,… Read More »How to Be Pinteresting and Gain Website Traffic
There’s still time to show Mom how much you care, and Yola can help! 1. Create a timeline website Scrapbooks and photo albums are so… Read More »4 ways to use Yola this Mother’s Day
Establishing a social media presence is a must for all businesses. But, why? Here are 3 reasons why your business needs to establish a presence… Read More »Go On, Get Social: 3 Reasons Your Business Needs to Join the Party