6 key metrics for measuring the success of your blog
Here’s the scenario, you’ve heard creating a blog is a great way to promote your website, so you go ahead and take the leap. You’ve… Read More »6 key metrics for measuring the success of your blog
Promoting Your Website
4 Ways to Create Engaging Content Users Care About
With so much information readily available competing for readers’ attention, it’s important to create engaging content that benefits the end user. This will develop a… Read More »4 Ways to Create Engaging Content Users Care About
Gaining a Competitive Edge Part Two: Staying Ahead of the Competition
Last week we looked into how businesses can use SWOT analysis to identify their strengths and weaknesses are as well as auditing those of their… Read More »Gaining a Competitive Edge Part Two: Staying Ahead of the Competition
How to Gain Traffic to Your Blog
One of the most potent small business tools is a blog. With a blog you can harness a number of marketing channels: content marketing, press,… Read More »How to Gain Traffic to Your Blog
Gaining a Competitive Edge Part One: Picking Up the Slack Where Your Competitors Lack
Many companies know who their competitors are. If don’t, this can quickly be fixed by a Google search or by looking in local business directories.… Read More »Gaining a Competitive Edge Part One: Picking Up the Slack Where Your Competitors Lack
Getting Your Site Ranked by Google: Working Smarter, Not Harder
Search engine optimization is a game that can be hard to understand for most small business owners. Even if you understand it, it can be… Read More »Getting Your Site Ranked by Google: Working Smarter, Not Harder
The social dilemma: Dealing with customers publicly on social media
It’s been recently reported that 81% of small and medium-sized businesses use social media for growth. As well as the obvious marketing opportunities, social media… Read More »The social dilemma: Dealing with customers publicly on social media
5 stats to make you rethink social media marketing strategy
As of September 2013, 73% of online adults used social network sites. Although sites such as Pinterest and Instagram have been growing in popularity, Facebook… Read More »5 stats to make you rethink social media marketing strategy