Brittany Hagler came to Yola to display and sell her original abstract paintings online. She created an elegant logo and a stylish homepage but her analytics showed that while she was attracting visitors to her website, they were not clicking through to her online store.
Brittany wanted some suggestions on how to optimize her homepage and after an online chat session, she set to work on redesigning her page to improve conversion, gather email addresses for her mailing list, and invite visitors to explore her artwork.
To that end, she created a compelling row of buttons serving both as a call-to-action to “get to know the artist” or to “shop” her artwork as well as a gallery by linking images of her paintings to direct visitors to different categories. Her blog is also linked from the bar which serves as a secondary form of navigation for her website visitors.
Brittany’s new design keeps vital elements at the top of the page while informational text is moved further down the page. This improved both the overall look and functionality of her page as visitors can now see what she has to offer at a glance.
Once the redesign was completed Brittany conducted some user testing and was able to learn that visitors liked the updates and appreciated how easy the site is to navigate. “Now I know when I get people to my site I’ll have a better chance of them making a purchase.”
Utilizing advice found in our SEO tutorials, Brittany also focused on embedding keywords into her content. “I was able to use the tips from the “Adding title, description and keywords tags” tutorial to get my website listed second on Google in my area within a day. Super exciting!”
If you’re looking to build an artist website like Brittany, Yola can help you get started.
You mention “an on line chat session”, we have implemented this onto our site and the monthly cost has been recouped immediately as this allows us to interact with our visitors and take the visit to a sale, what it also does is give us an insight as to what problems customers are experiencing on the site and allow us to correct them in real time.
We were also noticing from our google analytics that 45% of our visitors were from the USA. Being a Canadian company we wanted to inform our US visitors that buying from us would in turn save them about 30% on the exchange rate. We didn’t want to put too much of this emphasis on our website for fear of alienating our Canadian customers thinking we are charging in US dollars.
So using our Zopim chat feature we were able to customize a chat trigger,when a customer from the USA visits our site after 35seconds a message is sent in the chat pop up saying that “Buying your Warm Buddy here will save you up to 30% on the exchange rate..”. Our conversion rate increased dramatically, plus all other visitors are given a personal welcome to our site after a specific time in the chat pop up..
We also suggested to Brittany that she make her CTA instant. and not have a customer wait for an email with the coupon code. A simple change to the form achieved that, now when her customers enter their details and click subscribe they get the code instantly.
Mia is a great customer wait for an email with the coupon code. A simple change to the form achieved that, now when her customers enter their details and click subscribe they get the code instantly.