Building a business is hard work. Sometimes, you’ve got to cut some corners in order to stay ahead in the race. However, your email address and domain name are not areas to cut.
Your business brand is incredibly important, especially online where you want to uphold a certain level of professionalism. After all, people make snap decisions online and will have a positive or negative opinion in 10 seconds or less – especially about your email address.
If you want to be professional whether you are looking for a job or running your own business, your email address reflects you as an individual and a professional.
Let’s say you buy some shoes from Nike’s website. Naturally, you get an email from Nike confirming your purchase. The senders email address is nike@gmail.com. Most would be hesitant to open that email or might even fear that they’ve bought from the wrong website and could be at risk.
Using a generic inbox is simply not a professional way to communicate with customers, clients, prospects, recruiters or anyone else in your network. Maybe some people wouldn’t think twice when it comes to Nike, but you can bet that for general contractors, plumbers, personal trainers or a number of other service providers who enter the home that professionalism is critical for credibility and peace of mind for your customers.
As a result, you could be leaving money on the table simply by having the wrong email address. Fortunately, getting a professional email address and domain is relatively easy and inexpensive.
If you have a domain name already, you can simply add Yola Mail for $9.96 to your domain and create as many email aliases as you like.
I Am (Not) Sorry.
“Email Marketing” Is Extremely Dead
Bordering On Being
More Than Completely Illegal As Well.
MY YEAR IS 2014.
HEY! COME ON UP and TAKE A LOOK AROUND.
Re: Georgey “The Smartask” W. Bush
“The Hugest Email Spammer On Earth.”
Needs To Absolutely Be Removed.
Hi Joseph,
Although there are varying opinions on email marketing in addition to CAN SPAM laws, this post is more about having your own professional email address with which to communicate with customers and prospects.
For example, if you were to contact Yola support, you would write to support@yola.com instead of yola@gmail.com. The former ensures a level of security and trust as well as positions our support team as members of a company as opposed to a potential scammer using a gmail or other email address.