As e-commerce continues to evolve, Yola’s Online Store is introducing new tools and features to empower small and medium-sized businesses. These updates are designed to enhance flexibility, transparency, and usability, making it easier for merchants to optimize their stores and meet customer needs. Here’s a detailed look at the latest enhancements and how they can benefit your business.
Enhancing pricing transparency with the Lowest Price Display
Transparency in pricing has never been more important, especially with regulations like the EU Omnibus Directive. The Lowest Price Before Discount feature addresses this by displaying the lowest price a product has been offered in the 30 days preceding a discount. This not only ensures compliance with legal standards but also builds trust with customers by providing clear and honest pricing information. Read the full tutorial here.
Flexible and scalable discounts for products and categories
With the new Advanced Discounts feature, managing promotions has become more versatile than ever. You can now set discounts for individual products or entire categories, choosing between percentage-based or fixed-value reductions. These discounts can be scheduled in advance, reused across campaigns, and managed conveniently from the Advanced Discounts page. This flexibility enables you to plan promotions strategically and attract more customers effectively. Read the full tutorial here.
Data-driven decisions with enhanced sales stats
Access to actionable insights is crucial for any business. The new Sales Stats and Reports provide detailed analytics on visitors, orders, revenue, and marketing channels. These tools enable you to identify trends, improve customer retention, and optimize marketing strategies – all directly from your admin panel. With these insights, you can make informed, data-driven decisions to grow your business. Read the full tutorial here.
Building trust through product reviews and ratings
Customer reviews are a powerful tool for increasing trust and driving sales. Yola now offers an easy way to enable Product Reviews and Ratings directly on product pages. Customers can share feedback and rate products, providing valuable insights for your business while boosting credibility with new shoppers. Read the full tutorial here.
Streamlined checkout with PayPal guest checkout
Simplifying the checkout process is key to reducing cart abandonment. With the new PayPal Guest Checkout feature, customers can pay using a credit or debit card without needing a PayPal account. This feature is easy to enable for merchants with verified PayPal Business accounts, ensuring a smoother shopping experience for buyers. Read the full tutorial here.
These updates underscore Yola’s commitment to empowering small businesses with tools that prioritize user experience, compliance, and growth. Whether it’s enhancing transparency, offering data-driven insights, or streamlining the checkout process, these features provide SMBs with everything they need to thrive in today’s competitive e-commerce landscape.
Ready to make the most of these updates? Log in to your Yola account and explore these features today!