The Top 5 Small Business Website Mistakes
In studying thousands of our user’s sites over the years, we have noticed common mistakes that are made by many of our small business website… Read More »The Top 5 Small Business Website Mistakes
How to Create Effective CTAs
A “Call-to-Action” (CTA) is a word or phrase that urges a website visitor to take an immediate action (e.g. buy now, call now or create… Read More »How to Create Effective CTAs
How to Drive Profitable Traffic to Your Website with Long Tail SEO
Guest post by Michael Leeman, investor and advisor to digital companies in South Africa and the US. From past experience in the online marketing world, I… Read More »How to Drive Profitable Traffic to Your Website with Long Tail SEO
How to Leverage Local Listings for Your Small Business
If you are a small business owner that does in-person business, for example a clothing store, salon, plumbing service and the like, you’re constantly looking… Read More »How to Leverage Local Listings for Your Small Business
17 Small Business Marketing Statistics that Will Help You Succeed Online
Running a business is by no means an easy task. It takes commitment and an understanding of entrepreneurship and the Internet. To help you navigate… Read More »17 Small Business Marketing Statistics that Will Help You Succeed Online
Do Visitors See Your Website as Credible? 5 Questions to Ask Yourself
BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. A brand we’ve heard… Read More »Do Visitors See Your Website as Credible? 5 Questions to Ask Yourself
Picking the Right Brand Colors for Your Website
Recent research reveals that people make a subconscious judgment about a person, environment or product within 90 seconds of initial viewing and that between 62%… Read More »Picking the Right Brand Colors for Your Website
Now Users Have Even More Customization and Design Control
We’re excited to announce the release of our new Style Designer, a key feature that allows Yola users to further customize the look and feel… Read More »Now Users Have Even More Customization and Design Control