Last week, this series started off with an introduction to SEO, now we’ll help you get acquainted with SEM and PPC. Since you’ve optimized your… Read More »SEO, SEM and PPC: An Easy Intro for Small Business Part 2
Email Marketing can be simple, affordable and effective, which is why many small businesses decide to use this channel to launch their first marketing campaign.… Read More »Marketing Campaigns 101: 7 Steps to Launching Your First Email Marketing Campaign
Website owner Joyce Davis was diagnosed with breast cancer in January 2009. “After undergoing a mastectomy, followed by Chemotherapy and Radiotherapy for all those months,… Read More »Website Makeover: You Wear It Well
By the end of 2013, there will be 1.4 billion smartphones in use. There is no doubt that mobile platforms are slowly becoming a dominent force in the website and web design world. What this means for website owners is that mobile is definitely a force to be reckoned with, and we need to start optimizing for mobile.
You’ve heard these acronyms flying around. But what the heck are they? Why do they matter to you as a small business or website owner? They matter because we live in a world where Google is a verb (not just a company).
The Internet is the first place most people, including your potential customers, will go to search for anything they’re looking for. The bottom line is that you want them to find you!
The Group for the Advancement of Psychiatry (GAP) was founded in 1946 and develops reports that are distributed nationally and internationally through medical journals and… Read More »Featured Website: Careers
Wherever you look for small business marketing, content calendars, or social media how-tos, you’ll notice a common thread – content. Every article, whitepaper, blog, e-book and more will tell you that it’s all about content. You’ll read buzzwords such as “content is king” and “content strategy” and “social media content calendar.”
It tends to be easier and cheaper to encourage existing customers to buy again from your online store than it is to acquire a new customer. Check out these five ways to get more repeat online purchases.