SEO, SEM and PPC: An Easy Intro for Small Business Part 1
You’ve heard these acronyms flying around. But what the heck are they? Why do they matter to you as a small business or website owner? They matter because we live in a world where Google is a verb (not just a company).
The Internet is the first place most people, including your potential customers, will go to search for anything they’re looking for. The bottom line is that you want them to find you!