Why Brand Identity and Logos Help Your Business

Do you have a logo or a brand for your small business? Creating a memorable logo and brand is a powerful way to help your  business stand out in the minds of your customers. Brand recognition, or brand awareness, is key in winning business online and in building a strong fan base. It helps customers remember your business more easily and helps them spread news about it faster via word of mouth.

If you haven’t put a lot of effort into creating a strong brand for your business, here are a few tips that can help you get started.

1. Develop a brand personality or persona
Developing a brand personality for your business is the first step on the road to creating a strong brand for your business.

What kind of image or feeling would you like your brand to evoke when your customers think of it? Do you want your brand to have a positive, uplifting personality or an assertive, forceful one?

Whichever personality you choose for your business, be sure that you are consistent with conveying this personality in all your brand marketing and communications whether on social media, email marketing or even face-to-face when you interact with your customers. This will create a strong persona for your brand and will make your business more memorable

2. Create a logo for your brand
After deciding on a brand personality, the next step is to create a strong and memorable logo for your brand. Logos go a long way toward building recognition for your brand and so putting some thought into creating the right logo would be a great investment for your business.

When picking a logo, select one that matched your brand personality. You can use logo creation services such as Logoworks to help you in the logo creation process. A strong logo would make your business appear more professional and will certainly help your business standout online.

Also consider what colors you want to represent your brand. You can learn more about brand colors in our article: Picking the Right Brand Colors for Your Website.

3. Develop a brand voice
After creating a brand personality and logo for your business, be sure to develop a consistent brand voice that matches your site image. This brand voice should be used across all your social media and online marketing channels. For instance, if you have a an uplifting and inspiring brand, be sure that all your communications with your fans match your brand consistently.

By consistently using the same brand personality and brand voice, your website’s logo and brand identity will be easily recognizable by your fans and customers. This will help you grow your business in the long term and will keep your customers talking about you.